Drivers
----------
Price
Product Assortment
Trust the Brand
Persuaded to Buy
Can do from my desk
Site knows who I am
Enjoyed the site
Roadblocks
----------
Difficult to use
Can't find the product
Don't know the brand
Not enough information
No one there to help me
Can't touch the item
Can't get it now
Is your site helping or hurting?
Source: HFI
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